Converse
is one of the oldest, most popular, and all time bestselling basketball shoe.
The thick
red rope of the proposed structure represents the shoe lace and carries a
message: help, I need you, I love you, talk to me, join red hundred. Converse
participates in (PRODUCT) RED which is
designed to deliver a sustainable
flow of private sector money to The Global Fund to invest in AIDS, Tuberculosis and Malaria
programs in Africa and elsewhere.




